Currently available for work.

Helping retirees find a sustainable drawdown rate from their Super

Helping retirees find a sustainable drawdown rate from their Super

Helping retirees find a sustainable drawdown rate from their Super

82 SUS Score • 180% App Rating Increase

82 SUS Score • 180% App Rating Increase

82 SUS Score • 180% App Rating Increase

Senior Product Designer

Melbourne, Australia

Melbourne, Australia

Melbourne, Australia

Q4 2022

Q4 2022

Q4 2022

The Problem

User

User

Pensioners often withdraw less than they could because they fear running out of money (FORO) and have knowledge gap when it comes to planning their Super.

Business

Business

Prior to Vanguard's Superannuation rollout across Australia, the business was notified of the ‘Retirement Income Legislation.’

The requirement: to offer an ‘optimal’ drawdown rate to their members based on an 85% success chance that their payments would last throughout retirement, in the form of an advice module.

The design process

The design process

The design process

Who I worked with

The solution & impact

A calculator that proved utility and is built into the mobile app

A calculator that proved utility and is built into the mobile app

🛠️

Utility

Utility

Utility

Usability results (82 SUS score) retirees would use this tool.

Usability results (82 SUS score) retirees would use this tool.

Approved

Approved

Approved

Stakeholder approved implementation into mobile app.

Stakeholder approved implementation into mobile app.

🗓️

Deadline met

Deadline met

Deadline met

The business met an important deadline set by the Australian Income Legislation.

The business met an important deadline set by the Australian Income Legislation.

📈

180%

180%

180%

App rating increase in the Australian App Store

App rating increase in the Australian App Store

How I Started

Learnings from investment analysts and a brief competitive scan

Learnings from investment analysts and a brief competitive scan

Learnings from investment analysts and a brief competitive scan

💡

Investment Analysts

To give an accurate rate with an 85% success chance, the projection had to run through some 10,000 different market scenarios and consisted of many inputs.

💡

Competitive Analysis

The majority focuses on pre-retirement planning, lacks visual appeal, integration with payment setup, and clarity.
Results are vague due to public, non-fund-specific variables, with little education on next steps.


User Interviews

Insights from retirees through surveys and in-depth interviews

Insights from retirees through surveys and in-depth interviews

Insights from retirees through surveys and in-depth interviews

🤷‍♀️

Have you thought about until what age you would need to plan for?

67%

No/Not sure

Have you thought about how old you will live?


58%

No/Not sure

🔎

• Hesitant to change payments, as long as there’s money elsewhere

• Living cost is a growing concern

• Longevity risk is a growing concern

• Life expectancy challenging to grasp

Define

How we might tackle these issues

How we might tackle these issues

How we might tackle these issues

Based on key insights from retirees, I quickly put ideas to paper, laying out the user journey from the dashboard to the final projection and mapped out the key features in a effort/value matrix.

Sketching out the user journey

Sketching out the user journey

Sketching out the user journey

Prioritising the key features

Prioritising the key features

Prioritising the key features

Define

Bringing everything to life with an interactive prototype

Bringing everything to life with an interactive prototype

Bringing everything to life with an interactive prototype

This scenario focuses on a member receiving a projection that falls short of their expectations, with payments not meeting their desired living standard.

Usability Testing • 82 SUS Score

Participants were able to complete the flow without help and found the advice useful.

Participants were able to complete the flow without help and found the advice useful.

Participants were able to complete the flow without help and found the advice useful.

7/7

7/7

Understood the visualisation of drawdown and market fluctuation

5/7

5/7

Found the lifestyle benchmark useful but felt it lacked specifics.

6/7

6/7

Appreciated the auto-adjust feature, even if they weren’t planning to take out lump sums.

2/7

2/7

Mistook the drawdown type for investment returns or were unsure.

Design iteration

Final design

A modernised, mobile-first design that stays true to the existing design system.

A modernised, mobile-first design that stays true to the existing design system.

A modernised, mobile-first design that stays true to the existing design system.

In the end, I handed over my designs to the broader design team and functional specs to the engineers. While I stayed true to the existing design system, I modernised certain aspects to set a new tone for mobile-first design, which was appreciated by the stakeholders.